Brand Manager

Brand Manager, Global Brand Management The brand team is currently working through a refreshed strategy, architecture, and identity for the Pearson brand.
We are looking for an experienced brand and marketing expert for the role of Brand Manager, Global Brand Management.
This role will support the Director, Global Brand Management on all aspects of building the Pearson brand, and will have a focus in supporting the new brand identity development and rollout.
This includes working with the agency to execute up front concepting, design system buildout, consumer testing, guideline development, and rollout to the organization.
Beyond the identity, and more broadly, we are looking for a team member that can support efforts to drive strong equity in the brand externally, while helping to foster understanding and excitement about the brand throughout Pearson internally.
This role requires someone who has the ability to work across the organization to understand individual business division strategies and portfolio dynamics, and consider how the identity will extend to different use applications.
The role also requires someone who is comfortable working within ambiguous situations and is able to make recommendations for overcoming hurdles and continuing to drive the new brand work forward.
Key Responsibilities: Brand Identity: In partnership with the Director, Global Brand Management, oversee the agency to develop a new visual identity system and drive implementation across the organization.
Finalize design concept phase and manage feedback to revise concept in preparation for design development.
Working with Brand Design Lead, manage agency through translation of concept into full design system, building out all components of the new brand identity, and considering application to key touchpoints across the organization.
Working with Insights team, initiate consumer research/validation for new brand identity as needed.
Help to develop approach, screening criteria, discussion guide, etc.
Coordinate results reporting with insights team, adding brand insight and interpretation.
Manage agency through finalization of design system, aligning all internal leadership feedback, and managing changes as needed.
Upon completion of the system, manage agency to deliver final brand guildelines, to include strategy, architecture, and identity inputs.
Brand Architecture and Identity Translation : Partner with ABM, Brand Architecture and Brand Design Lead to consider how the identity will filter down through the different layers of the brand architecture, and how that impacts guidelines.
Brand Rollout: As part of brand team, help to develop plan for rollout, considering merging of strategy, architecture, and identity components.
Collaborate with agencies and internal team members to consider optimal rollout strategy, including plans for divisions, tools and tactics, budget, and resource needs.
Participate in ongoing socialization of the new brand work with key stakeholders across the organization.
In partnership with Brand Design Lead, and agencies, build detailed rollout plan and drive execution.
Work with divisions through rollout, providing guidance on brand implementation, managing ongoing tracking of progress, and reporting back to brand team.
Brand Hub: In partnership with Brand Design Lead, build recommendation for new brand hub, to roll out strategy, architecture and identity.
Outline structure of hub and key content and tools needed.
Research potential suppliers and/or platforms for building hub.
Brief and manage hub development.
Brand Community: in partnership with Brand Director, create plan for new brand community to be formed across Pearson.
Create objectives for new brand community.
Build recommendation for what it is, who should be involved, how it should be run, etc.
Ongoing Brand Management : Champion and reinforce the new direction for the Pearson brand to stakeholders at all levels of the organization.
Support Brand Director in working with business leads, support the brand implementation within existing and new products or services feeding into the strategy to grow demand for Pearson products and services Inject best practice and draw upon own network to bring new ideas, ways of working, processes and tools and create a culture of constant learning.
Key Attributes: 5-8 years experience in brand/marketing, including experience with new brand identity development and execution Experience in similar roles ideally within a technology organization and/or similar experience in brand or marketing agencies Highly creative with ability to think out of box Proven ability to develop brand and marketing strategies and effectively communicate recommendations to management Strong analytical skills and data-driven thinking Experience working with product and design teams to create high quality experiences, with a background in UX and UI Experience managing agency relationships Advanced communication and interpersonal skills Up-to-date with latest trends and marketing best practices Well-developed interpersonal skills and ability to influence outcomes with persuasiveness and candor.
Ability to adapt style and approach to match the diversity of stakeholder interactions.
Able to operate in a global environment and demonstrate international cultural agility.
A track record of achievement, translating complex strategies into actionable plans.
Demonstrated record of driving change and influencing an organization.
What to expect from Pearson Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine.
We do this by creating vibrant and enriching learning experiences designed for real-life impact.
We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets.
To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education.
Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer.
Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging.
We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential.
Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work.
People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify.
We want a team that represents a variety of backgrounds, perspectives and skills.
The more inclusive we are, the better our work will be.
All employment decisions are based on qualifications, merit and business need.
All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law.
We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.
com.
Note that the information you provide will stay confidential and will be stored securely.
It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING Organization: Corporate Marketing & Communications Schedule: FULL\_TIME Workplace Type: Remote Req ID: 15582 \#location