The Company
The “new” PerkinElmer business, a newly independent company as of March 13, 2023, is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes.
Since 1937, PerkinElmer has served as a trusted partner in laboratory analysis and management and today complements its service offerings with a broad portfolio of atomic spectroscopy, molecular spectroscopy, and chromatography instruments, consumables, and reagents.
With a dedicated team of more than 6,000 team members, the Company serves customers in more than 35 countries.
Additional information is available at www.
perkinelmer.
com.
Purpose
PerkinElmer is looking for a motivated, experienced Marketing Specialist to support the global Food Solutions organization with regional tactical execution of marketing campaigns in the Americas region, including North America and LATAM.
The Marketing Specialist role will partner closely with global marketing to ensure regional execution of key tactics within our integrated marketing campaign, including (but not limited to) email, events, social media, advertising, webinars, and other lead generation activities.
Our Team
Perten, a part of PerkinElmer’s Food Solutions business, has a rich 60-year legacy of providing leading testing instrumentation to the food industry, including near-infrared, process NIR, and rheology solutions.
This is a hybrid role working in our offices in either Springfield, IL or Shelton, CT, 3 days a week.
Responsibilities
Act as key marketing liaison within assigned region (Americas), and advocate for regional commercial needs
Develop understanding of regional external (customer) and internal (commercial team) needs
Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
Deployment of emails to targeted customer segments
Social media calendar maintenance and execution
Direct the development of content for targeted field needs
Coordination of local language translations to meet regional needs
Event logistics, promotion and assistance
Lead list upload, processing and tagging
SFDC campaign creation, tracking and metric reporting
Budget tracking in Allocadia or similar system
Support marketing and operational leaders in organizing various projects
Update spreadsheets, databases and inventories with statistical, financial and non-financial information
Other duties as needed and assigned
Basic Qualifications
Bachelor’s degree in business, communication, marketing, or the sciences (must have communications experience if degree in the sciences)
Ability to translate stakeholder needs into action plans
A can-do attitude and ability to multi-task
Strong working knowledge of Microsoft suite (PowerPoint, Word, Outlook, Excel)
Basic knowledge of SEM, PPC, landing page practices, Google Analytics and SFDC
Strong project management skills and an adaptive and flexible attitude.
To be successful, the candidate will need to flex with the needs of the business while ensuring that project objectives are completed along planned timelines
General knowledge of the food industry is a plus
Strong team player, able to work across boundaries
Work under pressure and balance multiple priorities
The annual compensation range for this full-time position is $66,000 to $80,000.
The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training.
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