Director of Marketing Operations

As the Director of Marketing Operations, you will enable our global marketing teams to scale revenue and optimize the prospect and customer experience through marketing technology - across email, web, and media.
As our ideal candidate, you will bring extensive expertise in B2B demand generation and product led growth.
You will have implemented and integrated a variety of different marketing technologies and understand the benefits and drawbacks to different approaches.
In addition, you have driven the consolidation and streamlining of workflows, processes and reporting to bring diverse systems together into one.
This role is a great opportunity for a strategic, data-driven leader who is comfortable in a fast-paced and high-growth environment where cross-team collaboration is mission critical.
What you’ll do Own key marketing workflows, including web experience, lead management, campaign operations, audience segmentation, and campaign and channel reporting.
Prioritize the continuous optimization of key workflows and their associated systems as we scale.
Work collaboratively with cross-functional teams to execute and orchestrate marketing and sales campaigns.
Create and maintain core metrics reports on marketing activities, effectiveness, and business impact.
Monitor and maintain lead, contact, and account quality.
Own targets for conversion rate optimization from first impression to pipeline generation Who you are: Data-driven marketer; highly analytical, organized and detail-oriented, self-starter.
10+ years of experience within marketing, sales, and business operations, including managerial experience.
Proven track record of using data to drive business decisions, including the ability to translate analysis into key business insights and action plans.
Comfortable engaging and communicating with executive level stakeholders.
You have a strong understanding of the marketing and sales technology landscape, measurement, and attribution approaches.
You are deeply familiar with core B2B systems and how to optimize them, such as Salesforce, HubSpot, Adobe Proficiency and confidence in data analysis/visualization tools (e.
g.
, Tableau, Domo) As required by Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado and New York City.
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location.
As required by the Colorado and New York City laws, the pay range for this position is as follows: Minimum full-time salary range is between $180,000 - $190,000.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify.
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
The more inclusive we are, the better our work will be.
All employment is decided based on qualifications, merit, and business need.
All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
What to expect from Pearson Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine.
We do this by creating vibrant and enriching learning experiences designed for real-life impact.
We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets.
To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education.
Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer.
Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging.
We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential.
Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work.
People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify.
We want a team that represents a variety of backgrounds, perspectives and skills.
The more inclusive we are, the better our work will be.
All employment decisions are based on qualifications, merit and business need.
All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law.
We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.
com.
Note that the information you provide will stay confidential and will be stored securely.
It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING Organization: Workforce Skills Schedule: FULL\_TIME Req ID: 13107 \#location