Marketing Consultant

Overview: A Marketing Consultant provides marketing, advertising and experience consultation services by working in partnership with health system colleagues to assess, recommend, develop, manage and deliver effective marketing solutions consistent with health system strategies and Communications & Marketing standards of excellence.
Embodies the Memorial Health System values of Safety, Integrity, Quality and Stewardship that support our mission, vision and goals.
***Eligible for senior level with qualified years of professional experience, high proficiency in area of expertise and demonstrated leadership competencies*** Qualifications: Education: Master’s degree in communications, marketing, advertising, business or related field In lieu of Master’s degree, one of the following options may be accepted Bachelor’s degree with 4 years’ related experience OR10 plus years’ of extensive related experience and demonstrated proficiency Experience: Minimum of five years’ experience marketing and advertising experience in a corporate setting, healthcare industry preferred, including strategic message and development for print, broadcast, outdoor, digital, website, and social media.
Experience in writing, social media and website development or user experience preferred Minimum of five years’ experience in consultative work including information gathering, analyzing and evaluating desired goals Other Knowledge/Skills/Abilities: Demonstrated marketing, advertising and customer experience knowledge, preferably in the healthcare industry.
Demonstrated assessment, consultation and excellent human relation skills to work with a broad range of people in diverse settings, both internal and external to MHS.
Demonstrated ability to handle multiple projects at once and execute marketing plans from start to finish including the concept, design and distribution stages.
Demonstrated ability to gather, interpret and analyze data in order to build an effective and efficient marketing plans.
Demonstrated competency in providing feedback, drawing conclusions and providing recommendations for executing effective marketing.
Advanced interview skills coupled with exceptional listening skills; strong oral and written communication skills.
Demonstrated ability to evaluate and measure the quantitative and qualitative impact of communication initiatives to make sound, data-based decisions and show return on investment.
Demonstrated understanding of traditional and modern communication styles and preferred methods for varied audiences, including but not limited to print, email, websites, social media and video.
Demonstrated proficiency with computer/technical skills with reporting and presentation tools utilizing Microsoft applications.
Responsibilities: Serves as marketing consultant to internal customers to assess marketing needs at the department, affiliate and health system levels and determine recommendations in order to plan, develop, deliver and evaluate a solution that supports business outcomes.
Partners with the customer to set expectations, define goals and propose communication solutions according to communication and marketing best practice.
Develops and enhances relationships with various individuals and groups across the health system to further enhance marketing strategies.
Proactively sources opportunities for marketing and rounds with key partners to assess organization needs.
Conducts needs assessments and gap analyses as necessary to assist in the identification of marketing opportunities.
Designs and develops marketing plans and creates reasonable and necessary timelines for executing plans.
Determines human, time, and budgetary resource requirements, schedules activities and ensures that all steps are appropriately documented, planned, controlled, communicated and executed.
Embodies the Memorial Health System Values of Safety, Integrity, Quality, and Stewardship that support our mission and vision: SAFETY: I put safety first.
I speak up, without fear, on matters of patient and colleague safety.
I take action to create an environment of zero harm.
INTEGRITY: I respect others and show compassion.
I behave honestly and ethically.
I am accountable for our attitude, actions and health.
QUALITY: I advance my knowledge and skills.
I seek continuous improvement.
I deliver evidence-based care that leads to excellence in outcomes.
STEWARDSHIP: I use resources wisely and maintain financial stability.
I work to coordinate care and services across the health system.
I promote healthier communities.
Partners with colleagues in Communications & Marketing to design and deliver effective marketing campaigns.
Exercises good project management discipline and rigor in managing tasks, deliverables and needed resources.
Completes assigned plans within prescribed timeline and budget.
Evaluates implementations and makes adjustments accordingly.
Partners with content experts and Communications & Marketing colleagues to secure relevant information, determine messaging approach, compose content for various communication channels, and proof materials as necessary to support communication goals.
Executes health system social media strategy, including, but not limited to, planning, preparing, executing and evaluating content and engagement on all social media channels.
Works with team of social media contributors throughout the health system, providing best practice guidance for social media marketing and communications.
Partners with health system customer service department to provide high quality customer service via social media in alignment with health system response to concerns and complaints protocols.
Manages health system social media and online presence during crises, including monitoring, reporting and posting in accordance with PIO and System Director, Communications & Marketing.
Performs online content development required for timely and efficient information presentation on health system websites, blogs and email.
Incorporates SEO best practices.
Partners with web services provider to coordinate, develop and execute website applications, ensuring thorough testing in a demo environment for accuracy.
Analyzes and reports on key performance indicators and metrics to provide meaningful reports to understand the utilization, improvement, impact and opportunities within the organization following completion of the marketing plan.
Researches and documents the effectiveness of efforts and implements changes to continually improve outcomes and services offered.
Evaluates trends in marketing, advertising and experience and implements innovations to continually improve the experience provided.
Review journals, articles, webinars and literature in existing and emerging marketing venues, including underlying marketing principals.
Seeks out and drives marketing “best practices” throughout the health system and shares marketing experiences across the network of formal and informal communicators within the health system.
Manages large amounts of sensitive, confidential information concerning personnel, financial, strategic, and business information contained in minutes, letters and other documents, as well as through meetings, discussions and interventions.
Maintains strict confidentiality concerning all correspondence and job-related activities.
Develops and maintains productive relationships with System Leadership Team, leaders, and colleagues to aid in MHS goal and objective accomplishment.
Supports the overall mission and strategic direction of Memorial Health System.
Ensure the vision, values, strategies and goals are embedded into learning plans and cascaded throughout the organization.
Grow and strengthen personal and professional commitment to the standards of excellence in the Communications & Marketing department.
Develops annual goals consistent with Memorial Health System’s Strategic Plan and Goals, and monitors the status of goal achievement utilizing 30 day action plans.
Serves as subject matter expert for colleague education needs and serves as communications resource on committees, task forces, meetings and activities to assist the hospital and system achieve strategic objectives.
Maintains professional affiliations as appropriate.
Enhances professional growth and development through participation in education programs, current literature, in-service meetings/seminars and workshops.
Performs other related work as required or requested.
The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job.
Incumbents may be requested to perform tasks other than those specifically presented in this description.