Automotive Digital Marketing Specialist

The Landmark Automotive Group (LAG of Springfield, Illinois is a family owned group of six dealerships.
Founded in 1975, LAG has continued to grow to represent Ford, Jeep, Chrysler, Cadillac, Chevrolet, GMC, Buick, Mitsubishi and Fiat brands.
We are looking for an Automotive Digital Marketing Specialist to join our corporate team.
*Job Description* As an Automotive Digital Marketing Specialist, you will play a crucial role in developing and executing digital marketing strategies to promote automotive products and services.
This position requires a deep understanding of the automotive industry, digital marketing trends, and a strong proficiency in various online marketing channels.
The goal is to enhance brand visibility, drive online traffic, generate leads, and contribute to overall business growth.
*Responsibilities *include but are not limited to *1.
Digital Strategy Development:* * Develop and implement comprehensive digital marketing strategies aligned with business goals.
* Analyze market trends and competitors to identify opportunities and challenges in the automotive sector.
* Stay updated on the latest digital marketing tools, technologies, and trends.
*2*.
*Search Engine Optimization (SEO):* * Optimize website content for search engines to improve organic search rankings.
* Conduct keyword research and analysis to enhance website visibility.
* Collaborate with content creators to produce SEO-friendly content.
*3.
Paid Advertising:* * Plan, execute, and optimize paid advertising campaigns across various platforms (Google Ads, social media, etc.
).
* Monitor and analyze campaign performance, adjusting strategies for maximum ROI.
* Manage budget allocation and bidding strategies for paid campaigns.
*4.
Social Media Management:* * Develop and implement social media strategies to engage the automotive audience.
* Create and curate compelling content for social media platforms.
* Monitor and respond to social media trends, discussions, and customer inquiries.
*5.
Email Marketing:* * Develop email marketing campaigns to nurture leads and retain customers.
* Segment and target email lists for personalized communication.
* Analyze email campaign performance and optimize for better results.
*6.
Analytics and Reporting:* * Utilize analytics tools to track, measure, and report on key performance indicators (KPIs).
* Generate regular reports to assess the effectiveness of digital marketing initiatives.
* Provide insights and recommendations for continuous improvement.
*7.
Collaboration and Communication:* * Collaborate with cross-functional teams, including sales, product development, and creative teams.
* Communicate effectively with external agencies and vendors.
* Stay informed about industry regulations and compliance requirements related to digital marketing.
*Qualifications* * Bachelor's degree in Marketing, Digital Marketing, or a related field.
* Proven experience in digital marketing, preferably in the automotive industry.
* Strong understanding of SEO, SEM, social media, email marketing, and other digital channels.
* Proficiency in using digital marketing tools and analytics platforms.
* Excellent communication and interpersonal skills.
* Creative thinking and problem-solving abilities.
* Ability to manage multiple projects simultaneously and meet deadlines.
* Knowledge of automotive trends and market dynamics.
*What We Offer* $45,000-$55,000 annually plus paid overtime and a full range of benefits*.
* This range represents the low and high for this position.
The salary will vary depending on factors including, but not limited to, experience and performance.
Landmark Automotive Group is an equal opportunity employer.
Applicants for employment will receive consideration without unlawful discrimination based on race, color, religion, creed, national origin, sex, age, disability, marital status, gender identity, domestic partner status, sexual orientation, genetic information, citizenship status or protected veteran status.
Job Type: Full-time Pay: $45,000.
00 - $55,000.
00 per year Benefits: * 401(k) matching * Dental insurance * Employee discount * Flexible schedule * Health insurance * Life insurance * Paid time off * Vision insurance Schedule: * 8 hour shift * Monday to Friday People with a criminal record are encouraged to apply Ability to Relocate: * Springfield, IL 62711: Relocate before starting work (Required) Work Location: In person