Horace Mann is a purpose-driven company that is passionate about educators.
As the Vice President, Strategy and Enablement you will develop and oversee sales strategy, operational analytics, and operations for marketing, digital and affiliate sales.
You'll work closely with functional leaders to ensure successful execution of programs and strategic priorities.
You will also lead strategic and financial planning and forecasting for Marketing, Digital, and Affiliate Sales.
This is a pivotal role that will ensure successful execution, monitoring, and optimization of marketing initiatives and strategies.
Key Areas of Impact Include:
Lead and oversee sales strategy, enablement, and operations for marketing, digital, and affiliate sales
Measure marketing campaign performance and optimize results
Monitor and allocate working marketing dollars to optimize the portfolio
Develop and maintain a prospect database, enrich the data, and leverage it to run optimized campaigns
Conduct user testing to ensure campaigns are designed to exceed user expectations
Conduct consumer research to understand external trends, educator preferences, and internal opportunities
Manage strategic programs such as outbound calling, lead prioritization, and third party agency relationships
Provide operational analytics including workforce management and queue management
Identify and test new marketing and sales approaches
You'll be a great fit if you are:
Passionate about educators and providing frictionless experiences to support their needs
Intellectually curious with a passion for data and analytics
Technically proficient and comfortable working with large sets of data
Cross-functionally collaborative and foster a culture of continuous improvement
A proven people leader with success in driving strategic direction and building teams
An exceptional communicator, both written and verbal, to internal and external audiences
Eager to identify emerging trends and best practices in the marketing, sales, and digital space
Minimum Requirements:
10+ years in consulting, strategy, or strategic program management, preferably with a financial services or similar organization
Bachelor's Degree required, advanced degree preferred
Demonstrated success working across multiple sales verticals including Executive Agents, partnership, digital, social, email, direct mail, and evolving marketing verticals
Strong quantitative skills and experience working with large sets of data
Proficiency with user design principles and research along with Agile product development
Experience working in a design thinking environment
Knowledge of contact center technology and operational metrics
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Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers.
Since then, we've broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow.
And with our broadened mission has come corporate growth: We serve more than 4,100 school districts nationwide, we're publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.
We're motivated by the fact that educators take care of our children's future, and we believe they deserve someone to look after theirs.
We help educators identify their financial goals and develop plans to achieve them.
This includes insurance to protect what they have today and financial products to help them prepare for their future.
Our tailored offerings include special rates and benefits for educators.
EOE/Minorities/Females/Veterans/Disabled.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status
For applicants that are California residents, please review our California Consumer Privacy Notice
All applicants should review our Horace Mann Privacy Policy
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